Wednesday, July 19, 2006

Bloggers: A Portrait of the Internet's New Storytellers

Found on Boing Boing, a new internet study on Bloggers!

Here is a brief summary (I won't post the sub-headings, just the titles):

  • While many well-publicized blogs focus on politics, the most popular topic among bloggers is their life and experiences.

  • The blogging population is young, evenly split between women and men, and racially diverse.

  • Relatively small groups of bloggers view blogging as a public endeavor.

  • The main reasons for keeping a blog are creative expression and sharing personal experiences.

  • Only one-third of bloggers see blogging as a form of journalism. Yet many check facts and cite original sources.

  • Bloggers are avid consumers and creators of online content. They are also heavy users of the internet in general.

  • Bloggers are major consumers of political news and about half prefer sources without a particular political viewpoint.

  • Bloggers often use blog features that enhance community and usability.

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