Showing posts with label futureofbooks. Show all posts
Showing posts with label futureofbooks. Show all posts

Thursday, July 14, 2011

We Need More Competition in the EBook/Library Vendor Market

There are quite a few vendors selling eBooks to libraries. In my previous post, I asked for suggestions regarding all those that are currently available. Of the ones on that list, how many offer downloadable materials from popular authors? It didn’t seem like that many, Overdrive is probably the leader in this, getting materials from most of the publishers that are offering e-books at all. Ingram was doing this too, as will be Recorded Books, Baker and Taylor, and 3M. It doesn’t feel like there is enough competition to go to another vendor if I don’t like the one I have. For databases, I have a pretty good selection of vendors from general content, auto repair, and even languages. I don’t feel the same is true for e-books. Most of this post details what I would hope to see and possible issues with libraries delivering e-books to patrons.


Strengths and Weaknesses
3M’s entry into the market is the first real threat to Overdrive. They intend to provide both e-book and downloadable audiobooks and they have the same agreements with publishers as Overdrive, providing 60,000 titles available at the time of their launch to libraries with 200,000 available within a year. They are also going after Overdrive’s big weakness, the ability to download books inside the library. With 3M's download station (which is much cheaper than I thought it would be), a patron can walk in to the library and download a book more easily than with Overdrive. Honestly, Overdrive’s biggest weakness is the interface and it will be interesting to see if this competition in the market will force them to make it easier. Another aspect is the entry of Recorded Books into the market. Even though they seem to offer only downloadable audiobooks at this point, the service is cheaper and offers another option for libraries. This is the benefit to the consumer, competitors must improve their product to get your business. However, there is another aspect to this market. 

A Problem with Too Many Vendors
If more vendors enter the market, there could be an issue with rights to e-books. I would compare the e-book licensing with the audio book licensing.. Many audio book providers rely on exclusive rights to a book to gain an edge. Recorded Books is one of those vendors. In order to get a book that is exclusive to them, you would have to sign up for a standing order plan. Even though the books are of quality, it’s sometimes not what the patrons want. I end up overpaying for that one book. This practice may carry over into their downloadable audio book service. This exclusivity can breed confusion. 

Currently, most library e-book/downloadable audio books have their own platform. MARC records are available, but it is far easier to go to the platform and find what you need. With vendors have exclusive rights to books; patrons would have to search on multiple platforms just to find the book they want. Libraries, of course, can place everything in the catalog, but that can create a problem of expectation. When a patron searches for books in the collection, isn’t it an expectation that it is a paper book? Current catalogs don’t seem sophisticated enough to make that distinction clear to patrons, and current patron perceptions are libraries=books, paper books. Many vendors would be a good thing, but if there are too many exclusive rights, it can resemble the audio book market (which in a library with physical material, the patrons doesn’t see that).I also enjoyed this brief article about this problem with the future of e-books Alice in Library Land by Iris Jastram that speaks to this issue better than I.

Overall, it's fascinating to see all the changes in the e-book market. What I ultimately hope for is a time where library materials can be received cheaply and easily. When I see a book I want to read, I can get that exact book from my local library instantly. (It would also be nice to do the same for Music, Movies, Games). I hear the Ranganathan Five Laws of Library Science: Books are for Use, Every reader his or her book, Every book its reader, Save the time of the reader, The library is a growing organism. It will be a messy time getting there, but it's really part of a renaissance in reading that's going on now. It's fun to watch the change.

Tuesday, November 02, 2010

Cutler Lending Library Unveiled

After over a year's worth of work, our Lending Library was officially unveiled yesterday. It was part of a USDA Rural Development grant (also part of an American Recovery and Reinvestment Act), a $100,000 project. This is one of the projects I spoke about at Internet Librarian, and I will further discuss at the California Library Association Conference in November of this year.



The product is called the Brodart Lending Library. We selected this machine because it was cheaper and easier to use than other machines. In particular, the Library-go-go machine is $140,000 to implement fully and you need a Swedish team to come out to install and deal with any technical issues. The Brodart library is created and maintained in the United States and can be accessed remotely by cell tower. The product is only $17,000. We paid an additional $10,000 to custom build this machine so that it did not require internet access. The rest was for the bookdrop, books, and  building the housing to protect the machine. Information is stored locally on the machine, with a branch librarian coming out weekly to get the information and re-stock the machine. It's as easy to use as a candy machine, and you just need to know the number of the book you want and have a library card; it's that simple.



I am especially proud of our staff for getting all this together. It took a year of planning, but just like cooking, most of the action is in the last moments. We paid for the machine and had it custom built.We had to contact the Cutler Public Utility District to get permission to build a structure on their grounds to house the machine. It took coordination from our Public Works, the Utility Office, canvassing the schools and businesses, and working with Brodart to get all the technical requirements correct to go live. It all worked beautifully. It was also a wonderful location since it was right across the street from the school and it sits in between the school and the way home for the kids.

When I got out there yesterday there were kids streaming in from everywhere excited about the machine. We had about 300 kids at the event and we signed up 200 of them for new library cards. It's wonderful to see the heavy use considering this area where 60% of the population does not have a high school education and 80% are mono-lingual Spanish speakers. We had kids running up and asking about it, then running to our bookmobile to get library cards and then coming back. We had a whole row of books gone in under an hour!
UPDATE!! After one day's use, the book machine is now empty. That's 300 books gone in one day!
UPDATE 2!! After one week, it looks like we will have to restock the machine three times a week. We've restocked it three times and it is empty the next day. Today the book return was full!!!

Tuesday, June 01, 2010

Libraries need to put content online

                Uris Library Stacks
            Originally uploaded by
eflon
Libraries are nowhere near a future where everything is online. Books and information will stay in print for many, many years to come, but we need to position ourselves to not just provide services online (such as marketing through social networking sites, or online reference), but start providing content online, whether as a digital distribution center for e-books, or by providing our own content that is easy to access. 


My first foray into e-books increased my reading habits. My library didn't have a large budget and we had to be very efficient. When I was the collection development librarian, the director wanted Science Fiction titles from LOCUS (he circled what he wanted), but they never circulated.


When I became the director, I ran into a dilemma, there were books I wanted to read, but I couldn't justify the costs if it was just for me. However, when an opportunity came to subscribe to the largest e-book consortium in the state, I jumped at the chance. It was 20,000 e-books for only $20,000, one dollar per book. By doing that, I opened up the possibility of so many more books for our patrons at a low  cost (that was equal to one fifth of our entire print collection added immediately), and for myself, I now had far greater diversity and selection. Since then, I have always been excited about e-books and about what they can do.


Vendors like Overdrive, Netlibrary, and MyILibrary all provide e-books and e-audiobooks online through library websites. Libraries pay for this content so that the information can be freely accessed by the public.


Overdrive continues to make steps into the library's future. The recent announcement that they will make e-book content directly downloadable to smart phones (http://www.teleread.com/2010/05/19/overdrive-to-release-ebook-reading-applications/) (just like they already do with audiobooks) demonstrates a strategy that is in line with the library's future as it connects online content with a mobile delivery system.


E-books evolving
This is the game changer. If all e-reader devices, from iPod touches, iPads to Kindles, can download material from the library it would be a different world. A free book option provided by libraries would change how we view e-readers. There will be more devices that can read e-books that aren't just for e-books. With so many ways to read a book, having a free option would be wonderful. Furthermore, librarians will need to learn more about these devices as they are multiplying like rabbits. One Library Journal Editor commented at BEA:



"affordable ereaders are going to drive you all crazy" -- B&T's Coe to librarians, on future of collection development for devices #dod10                                   
less than a minute ago via Twitter for iPhone                                                                                   




We also need more training in this area and to be able to support this technology. At BEA:


Teleread: BEA: Tomorrow’s Library in the World of Digits
SNIP
Libraries are becoming “IT” services for consumers and they need to train their own people better.
END SNIP


It's dissapointing that libraries aren't considered partners with publishers and vendors in ebook distribution. This excellent article explains where libraries need to be in regard to ebooks.


Librarians to Ebook Creators and Sellers: Library Model Needed (Library Journal)


SNIP

In order for us to help you sell and promote your e-books, we need you to sell or license them to us in a manner that works with our business model.
-      Provide for electronic check-out to customers similar to how we lend hard copy items.
-      Offer popular titles at reasonable prices.
-      Provide e-books in standard format with standard digital rights management.
-      Offer them to individual libraries and allow libraries to pool resources by selling to groups and consortia.




END SNIP


Many are concerned about the content delivery going through library vendors instead of through the library. The library currently subscribes to databases that are not housed in the library, but require librarian navigation and troubleshooting. That content still serves the public and tax dollars support it so that everyone can have equal access. That's the basic model of librarianship. We pool community resources to better the community by providing services and access to content, not necessarily providing the content ourselves.


Destroy your microfilm machine, libraries provide digital content
Many libraries house history collections and microfilmed newspapers. There should be a major push to digitize which will bolster library collections. Part of libraries continued relevance online. The library is one of the few places that collection this type of resource, particularly local in nature. Publishing our own resources as well as partnering with local history centers to digitize their materials should be the next steps in library service evolution.


Much of my frustration is the need to destroy microfilm machines in libraries. These expensive tedious machines represent such an anachronism today. You can sit down on a computer and look at a historical digitized newspaper which can take minutes for a patron or a librarian to look up, or you can scroll through reams of microfilm for hours fruitlessly.


Digitization projects are very expensive, so bringing up this point seems indelicate, but I get frustrated at many librarians who would simply say, "Sounds great, if we could afford it." I think it is important enough to place some focus upon it. In California, there are two good online repositories for digital collections, Online Archive of California and California Newspaper Project. Both of these agencies are great at organizing information and providing permanent access to collections. There are also private library vendors that can perform the same amount of work with assurances that the items will be properly formatted for the future. I think this needs to be more of a priority for libraries to make this content easy to access and better preserved.


What's next?
What other content can we provide online and how can we make that content easy to use. Not just online, but downloadable to devices. If an iPad can read it, highlight, and edit this content, it becomes infinitely more useful for future generations. Instead of researchers having countless photocopies and clipping, they can have access to everything through one device and be able to replicate that content if necessary. That cannot happen, however, if that information isn't digitized and preserved and formatted in a way that it can be accessed in the future.

Friday, June 20, 2008

The Future of Books, Book Piracy, and Digital Rights Management

There is a specter haunting the publishing industry, the specter of scarcity. Scarcity no longer exists. Electronic copies can be made and are being made quite rapidly. This wasn’t always the case with books. It used to be music and movies that were exposed to this threat. They were always electronic. One could easily pirate the works and share them. Someone somewhere had to purchase the CD or DVD then share it online. It is now starting to happen with books at a rapid pace.

As books become digital, the model needs to change. One fact to consider about the future of the book is the fact that books have been printed for 500 years. However, its creation has been electronic for the last 20 years. The industry is fully computerized just like any other. With the rise of e-reader devices, this electronic creation can now be read on devices easily. It can also be distributed just as easily as music and movies.

From this description, one could conclude that from the author’s computer to online as the easiest step. Two things get in the way, the majority of people still want a book in print, and placing something online creates a fear of piracy and lost sales. The e-reader is creating an increased level of piracy because one can purchase either device and then has to purchase additional content, often at the same price as a print book. Why would anyone want to do that? They begin to turn to sites like Gutenberg and Manybooks.net, but there are only so many classics one can read. They soon turn to piracy.

Books are freely available online and they are good books that are only a few years old like The World is Flat, Freakonomics, and Never Let Me Go. Countries that do not have strict digital rights management laws can post this information and anyone in any country can download these books. Depending on what country you live in, this can be illegal. The publishing industry is facing what the recording industry and the motion picture industry have experienced. The reason why this is happening is the proliferation of e-reader devices like the Amazon Kindle, Sony Reader, and others. This will soon force publishers and authors to re-think their strategies.

How does the industry change?
How the Book Publishing Industry Should Reinvent Itself by Dave Balter
For publishing, it would work something like this:
• Authors self-package their book entirely on their own.
• Authors distribute digital copies of their books for free to attract readers and to identify a market. They use self-distribution tools to sell as many books as they can.
• Based on the response, the publisher determines which books to pick up, and pays a licensing and distribution right and uses their relationships to distribute a product that has developed an initial marketplace of buyers (note: great new potential business model for some plucky entrepreneur: track the ‘response’ of free book downloads as a data set for publishers to review opportunities).
• Publishers take the completed product, make tweaks as author and publisher feel necessary, print more and distribute them through the strength of their partners.

END SNIP

Balter suggests authors place their books online to see if there is any interest. If there is, then there is money to be made. Others have suggested that this model would work great for up and coming authors who need to have their works distributed. Even pirated work for a new author is great since someone cared enough to pirate it. If they are good enough for someone to steal, it is good enough for someone to purchase it.

Another suggestion:
Bits, Bands and BooksBy PAUL KRUGMAN
For example, she described how some software companies gave their product away but earned fees for installation and servicing. But her most compelling illustration of how you can make money by giving stuff away was that of the Grateful Dead, who encouraged people to tape live performances because “enough of the people who copy and listen to Grateful Dead tapes end up paying for hats, T-shirts and performance tickets. In the new era, the ancillary market is the market.”
END SNIP

Krugman states money can be made on ancillary items related to the book. As another author pointed out, the author doesn’t exactly reap the benefits of these extras. They get paid for the book and may get some royalties for someone alternative marketing. Again, this goes back to if the book is really popular it can make money on its own in many different ways. This model may work more for the established author who can make money off of their brand name.

How do authors change?

Some ideas for established authors:NYTIMES Pogue's Posts

The e-Book Test: Do Electronic Versions Deter Piracy?
What finally brought me around, though, was an e-mail from Kevin Kelly, a founding editor of Wired:....
“If you can’t retrieve the actual data, then I challenge you to complete the experiment. Take one of your books you have historical sales data for, release a viral PDF version and then measure what happens. Then either celebrate or curse the results — but at least it will be based on evidence.“My guess is that if you take the challenge to release one of your books in free PDF form, that even by using your column or blog as a platform to announce it, that (a) it won’t spread or duplicate as far as you might first imagine, and (b) it will elevate or at least not depress your sales.
END SNIP

This experiment should work. The idea that an established author can distribute a free copy of their book and it will only increase its sales. This is exactly what public libraries do. We provide a free copy of the book and this only enhances sales. I had a patron come in and I recommended a new author based on what she was looking for. She LOVED IT. She then bought the whole back catalog for that author and requested us to do the same. So if that author lost money on the first book, the author could have doubled or tripled its sales based on the free copy. Libraries do this now, why doesn’t it work online?

Engst furthers this idea:
No, David Pogue, Ebook Piracy is Not a Givenby Adam C. Engst
Supply and demand are inextricably linked, and if there's no supply for the demand Pogue freely acknowledges, it's easy to see how someone could feel relatively little guilt in downloading or sharing an illicitly acquired copy. I'm not justifying such behavior, but the harder you make it for someone to buy an easily replicated digital commodity, the more likely they are to share that commodity as a way of making things easier for others. Look at the parallels in the music industry. Apple made legitimate purchases of music both easy and inexpensive via the iTunes Store, and anyone who was on the fence about whether it was acceptable to share music suddenly had a viable alternative. Providing a legitimate purchase path for electronic versions not only generates revenue, but also reduces illicit copying.
END SNIP

So if you choose not to make a free copy and the book is popular, people will find a way to get it. The fact that the Kindle and the Sony Reader are so locked in on the formats that they can read, people will pirate online works to make it compatible for their devices. They want to use their devices and not look like schmucks that purchased an electronic device that has nothing on it. Furthermore, you CAN’T put anything on it unless you shell out the same amount of money you would have to purchase the print copy.

I can’t get what I want on my device

Pogue reviews the comments on his E-book test article:
NYTIMES Pogue's Posts Readers have their say about e-publishing debate
• “All you have proven is that there is pent-up demand for an electronic version of your book. Your conclusion is only valid IF you had a legitimate electronic version to sell, and people chose to get the free one instead of the paid one. You haven’t given them that choice. They used the pirated electronic version, because it is the only one.“The same principle was true in the pre-digital world. People could read the book for free from the library, but many of them would still choose buy a copy. Even if your book was on a pirated site, people (like me) would buy a legitimate non-DRM’d electronic version if you sold it. Until you do, you cannot make any claims about digital piracy from personal experience, because you haven’t done a valid test.”

From the comments:

Off-topic, but related to Kindle and ebooks. I’m intrigued by the Kindle, but having an expensive device that’s basically empty until I make purchases is a little off-putting. One of the joys of the Ipod has been to digitize my own CD’s and fill up the Ipod with my choice of music, at no further charge and with only a small expenditure of time. Is there anything new out there, or on the horizon, so I can digitize my own books. The book scanners I’ve searched for have been either very expensive or very slow.— Posted by Charles Slater

Again, it is frustrating to purchase an e-reader and then not being able to put your favorite books or books you want to read on it without buying the format. I can purchase an Ipod, burn a CD that I have ALREADY purchased and put the music on there. I can’t do that for books I already own. It would be silly to destroy your books to make an electronic copy for your reader so people turn to piracy.

Then there is the price issue. Seth Godin provides a random thought as to why the book prices are the same for electronic and print.

Seth's Blog: Random Thoughts About the Kindle
Once you have a device that lets you get any book in a few seconds, one that eliminates both paper and inventory (the two enemies of every publisher and bookstore) then the marginal cost of a book drops dramatically. And as we learned at the iTunes store, when something costs a buck, it's a fundamentally different purchase than when it costs $10 or $20.
END SNIP

Why does it then cost the same, or even close. Making digital copies cost near to nothing, which goes back to the problem of scarcity. The publishing industry had a problem when it produced too many book. This led to bookstores throwing perfectly good books away because they had more supply than demand. The electronic version would allow publishers to control that a bit more, but it certainly can’t argue that there isn’t enough or it costs too much to make more.
Non-compatible formats hurt sales and drm protection further hurt sales. I am not sure how much evidence is required to convince the publishing industry of this. The modern business model is provide it for free and if it is good enough, people will pay for it. Now we just get horror stories about how people cannot access their favorite books. People want to buy the book, the publisher wants to sell the book, but something seems to get in the way…

Teleread:How real people buy, read and use e-books—and how freebies can help By Ficbot
So, the tally for this batch of reads?-One sale that could have been two sales had publishers not been so protective of their book that they failed to make the sequel available in a format I could read on my device
-One sale that was regretted and will not be repeated because I could not transfer it to my device
-One freebie I opted not to purchase for myself but may in future purchase as a gift
-One gifted book which gained a sale for one of the author’s other works
One freebie I opted not to purchase but which put the author on my radar for future purchases
-So, freebies and borrowed or gifted books do pay off. And format stinginess does not pay. I would have finished the Roberts (and perhaps bought others) had I been able to read them on my eBookwise. And if that sequel was available, it would have been a sure sale.
END SNIP

There were several lost sales in this experiment. Publishers are beginning to get wise, but are they too small to make a dent, particularly against businesses like Amazon?


Blackstone Audio phases out audiobook DRMPosted by Cory Doctorow
All this raises the question: when will Audible -- the largest audiobook retailer in the world and the exclusive provider of downloadable audiobooks for iTunes and Amazon -- drop the DRM on its audiobooks? I was shocked a month ago to hear from Amazon that they would not carry the Random House Audio audiobook of my NYT-bestselling novel Little Brother because it was only available as an MP3. Official Amazon policy on audiobooks still seems to be no DRM = no dice.
END SNIP

Even though a business model works, they cannot be successful because Amazon blocks the door. That is a scary prospect since Amazon seems to want to corner the market on book publishing and sales. Then it becomes, do what we say or else. That’s very scary.
Are there rebels in our mists? Print on Demand books are becoming popular with the Espresso book machine. Overall, this machine doesn’t produce a lasting print copy, more like a cheap paperback. These are available in some libraries. This is a way someone can get a copy of any book they want and print it out. Think about working this with local authors trying to get attention, collaborate with this machine and put it in a library, and any local library can help local authors get the attention they deserve.

Blackwell's to launch 'clicks and bricks' book retailing
Lindesay Irvine
Blackwell's is to become the first high-street bookseller in the UK to offer print-on-demand books while customers wait. The innovation will be delivered by an "Espresso Book Machine" (EBM), which can print and bind any one of a million titles.Set to be piloted this autumn in a branch that is yet to be announced, the chain plans eventually to install EBM machines in all 60 of its shops across the UK. The machine can currently print about 40 pages per minute, but a newer model due later this year is expected to double that speed.
END SNIP


Are books worthless?
The above articles discuss how the publishing industry can transform, how authors can make money for themselves in a digital book world, and the simple reasons why the publishers and the authors are both losing money. There is another factor not discussed, the worth of the book over time.

Once a book is published and run its course, the book loses its value. All books lose steam. Working in a library I can see how many books we weed out because we need the space for the new. After about two to three years, the books lose a great deal of value and this creates an interesting situation. Some books are being placed online by book pirates after two to three years, but does this increase sales of a book that will only be dead without the piracy?

Sites like Bookyards can provide links to authors that have a major fan base. It isn't illegal for them to host or point to websites that provide free drm-free e-books online mostly because copyright varies from country to country. In a recent correspondence, I found that after two to three years, most books published can be found online. It is a scary revelation.
Furthermore, most books published today will not have a fan base after two to three years. I know I work in a library that weeds books. After so many years, the books are no longer read, the marketing fails, and unless the author is extremely popular, or continues to put out great work regularly, the author can fade away. In my weeding process, I surveyed different sites to resell the books to. We typically have a Friends of the library booksale in which books are sold at 25 cents for paperback and $1 for hardcover. Some of these books you can't give away. Many of the sites I visited priced the books I was weeding at 0. That's right, after a few years many books are worth NOTHING!!!

An author gets attention through controversy. If their book is banned, it only draws more people to try to get a copy. The less that the book is available, the more people will want it. The same goes for electronic books, if the format isn’t available, people will pirate it. If you don’t offer it for free, people will try to get a copy even more. By providing a free copy, it will generate interest that will lead to sales. After the book has passed its prime, providing a free copy will only continue the interest in the book and the author. That will only lead to a lifelong love of the book and the author and will provide funding for the industry for years to come. If the book is cut off, not published, and not available, the book and the author will fade into history. They go out with a whimper.

Wednesday, April 02, 2008

Actually, people like to share books, and it only helps the author

I am quite frustrated with the availability of e-books and the fact that I cannot read e-books in the format and the device I choose. I would love to fill a device with dozens of books and I would never be bookless. (A fear not mentioned in most psychiatric phobia analysis, but altogether very real and frightening.) Even with the Sony Reader and Amazon Kindle's ability to store hundreds of books, you would have to purchase them from their store since the format is compatible. These devices don't do well with e-books that have Digital Rights Protection on them. Furthermore, while drm on an audiotrack is easily hacked in a variety of ways, the drm for e-books is remarkable. Just try to google the term adobe reader drm hack and similar terms and you find empty forums and of those, few exist. I understand that the author must be compensated, ABSOLUTELY, but I think they would like their books to be read as well. Afterall, a book more widely read (no matter how it was acquired) puts money in the authors pocket. After all, the first public libraries were formed from bookstores. When the bookstores ran out of copies of very popular books, they would loan them out until new books came in. It helped keep the interest of the reading public and the buzz about the books stoked the demand for the book, rather than drive down demand.

This headline from Techdirt discussing an article from The Times Online gives some hope.

Techdirt: Despite Inflammatory Headline, UK Authors Society Looking To Embrace Free, Not Fight The Internet: "There's a really inflammatory headline and opening paragraph in an article in the Times Online in the UK stating that 'book piracy on the internet will ultimately drive authors to stop writing.' This claim is actually unsubstantiated by history (which has actually shown book piracy ends up helping authors) or, actually, by the rest of the article. Rather than a reactionary RIAA-style response from the UK's Society of Authors, the article shows that the group isn't so much fearing internet piracy, but simply noting that business models need to change."

Now that authors are beginning to understand that they need to find ways to lesson DRM on their books and make them more available, I have hope that we will make a connection in having downloadable e-books whenever you need them (when you are bookless in an airport, but have wi-fi) and the ability to read it on any device. This will be a great service to the reading addicts and will assure that a reader will never be without a book as long as they have an internet connection. Hmm think about that, the internet INCREASES reading instead of decreases it.

Wednesday, March 19, 2008

Overdrive will be IPOD Compatible!!!!!

This is exciting news, Overdrive will soon make mp3s available for download on library sites.

Read below from Library Journal!

OverDrive Breaks the iPod Barrier for Downloadable Audio - 3/19/2008 - Library Journal: "
* 3000 titles will be available
* No DRM means compatibility with iPods, iPhones
* Libraries will remind patrons of copyright

For years, librarians and patrons have complained that the most popular digital audio player, the iPod, was incompatible with the Windows Media Audio (WMA) files, the format for library downloadable audio. OverDrive now says it will offer at least 3000 titles—about 15 percent of its catalog—in MP3 format without digital rights management (DRM), which means compatibility with nearly every MP3 player and mobile phone, including iPods. OverDrive MP3 Audiobooks will go on sale in May at Borders.com and should be available to libraries by the end of June, to be followed with the release of OverDrive Media Console for the Mac.

OverDrive CEO Steve Potash said the policy change emerged from demand in the library market, OverDrive’s track record, and “some recent moves in the audiobook retail market,” including an announcement by Random House that it would make its audiobook titles available without DRM in the MP3 format. While Random titles are limited to retail sales, Potash said OverDrive MP3 Audiobooks would be provided by at least a dozen publishers. “Each publisher is reviewing their entire audiobook list to confirm each title/author"
END SNIP

Constant complaints from libraries drove this. How many times have libraries said, this is great, downloadable stuff! Only for the patron to ask, does it work with Ipods....mmmm no. (No matter how many times I announced this, it was the first question EVERY TIME!)

The library gods smile down upon us so that now we will make something available that makes sense. Now if we can get overdrive to do the same for E-books.....

Wednesday, October 31, 2007

Reading is good for you: print versus e-books

Recent articles in the New York Times, Chicago Tribune, and now the Wall Street Journal have discussed e-books and printed books. Some of the top e-book blogs have dismissed these articles as simply anti-technology, one at Print is Dead goes so far to say that print is a vegetable.
SNIP
"This is completely the wrong approach to take. I mean, to force print down people’s throats as if it’s a vegetable they don’t want to eat is just about the worst strategy I’ve ever heard of. (Believe me, when I was a kid I hated lima beans, and my mom insisted I eat them; I dutifully shoved them down my prepubescent gullet, but as an adult I never touch them). So to try and guilt people to read print implies that to do so is a sacrifice; worse, that’s it’s a kind of punishment. It turns reading newspapers into a kind of penance for a digital life, a modern-day flogging in the form of papercuts and inky fingerprints.

Just because something’s on paper doesn’t make it divine; it doesn’t even make it good. But Clark’s just interested in cozying up with newspapers in his breakfast nook, feeling all warm and sanctimonious. Meanwhile, I’ll be reading The New York Times on my laptop, and doing just fine."

END SNIP

This article is in context to newspapers in print versus newspapers online. However, there is an interesting point in this quote, "Just because something's on paper doesn't make it divine..." Isn't this true? The first wave of the e-book was easily scuttled because of back-lit computer screens. Behind that, was an anti-technology sentiment. In the second wave, that sentiment is more at the forefront since the technology scuttles the problems of reading a book on a computer screen. Even without the readers with special e-ink, many people report that they can read on their portable devices just fine. Take this article from the Chicago Tribune:

SNIP
"The experience taught me that a book is not what I had thought it to be. It is not, in any important sense, typeface, paper stock or cover art. A book is, foremost, the arrangement of words in sequence, and they are, to borrow a buzz-phrase from the digital folk, platform agnostic.

To be sure, I am enough of a traditionalist to still want to own hard-copy books, and enough of a literature snob to want to have books on display in shelves. But that will be only one wing of my library.

Count me as an e-book convert, persuaded that their eventual widespread adoption is more than a pipe dream.

And now, I have to pick up my cell phone again. Ms. Austen is calling."

END SNIP

The writer in the article discusses his new love of e-books. He was surprised that he would like it so much. He found that the screen wasn't so bad and that the selection that it opens up, referring to Project Gutenburg and the availability on the mobi-pocket reader site, creates millions of books one could download for free. In fact, the only drawbacks are ones of sentimental value. I can't have the book on my shelf or I can't feel the book and have that experience.

A response to this article can be found on slowreading.net

SNIP

"I post these things at Slow Reading because I am truly fascinated by people’s experience of eBooks. I think they have their place, but in my opinion, they are no substitute when reading books like Austen for pleasure. Johnson disagrees. I’m sure I could put up with an eBook if I had to, but why would I want to?...I’m playing around with audio-books, too. I think of these things like meal substitutes; they’ll do in a pinch, but they’re not the genuine article.

END SNIP

I liked the last line here, "...they'll do in a pinch, but they're not the genuine article". I responded to his post stating that this person was probably so used to reading his blackberry, that he did not notice the format change. Mobile devices, in my opinion, don't create the same eye strain because the back-lit portion isn't as strong as a computer screen.

I have actually had the same experience. I have been reading David Copperfield on my Dell Axim and I haven't noticed any eye strain. I haven't read on it for longer than 30 minutes at a time, but it sure is convenient to always have a book to read on you. I find I read more often and faster I have it, plus it fits in my pocket.

People don't change behaviors based on technology, the technology must be slipped into those already set behaviors in order to be adapted. This is a way e-books can be adopted in a more widespread way, which leads to the quote:

To be a book-collector is to combine the worst characteristics of a dope fiend with those of a miser.
Robertson Davies

Most readers, book lovers, and collectors want the book to be as free as possible. The argument with e-books is that one has to purchase a device just to read a book. However, paying a small fee now enables one to read millions of books for free. You don't have to purchase all the classics, even though they make you look quite intellectual on your bookshelf, you can get them on your mobile device. Mobile devices are increasingly used in the same way books are used and read in the same ways. You don't get the status of having a big bookshelf, but you get the same books. Maybe there should be some way to show off your bookshelf status in your home. We can already do it with LibraryThing or you can show off how many books you have read over at goodreads.com

Of course, you can still buy the books to display, and read them on an e-book device. I read the classics that way and I have the nice leather-bound gold-leaf editions on my bookshelf. Then again, I read most of my books from the public library, so I can't put them on my shelf for status, but I can make a list on goodreads.com

Lastly, on the use of e-books for the general public, comes an article from the New Yorker:Future Reading, Digitization and its discontents:

SNIP
For now and for the foreseeable future, any serious reader will have to know how to travel down two very different roads simultaneously. No one should avoid the broad, smooth, and open road that leads through the screen. But if you want to know what one of Coleridge’s annotated books or an early “Spider-Man” comic really looks and feels like, or if you just want to read one of those millions of books which are being digitized, you still have to do it the old way, and you will have to for decades to come. At the New York Public Library, the staff loves electronic media. The library has made hundreds of thousands of images from its collections accessible on the Web, but it has done so in the knowledge that its collection comprises fifty-three million items.
END SNIP
Again, the concept of the divine in discussing the printed word. If you want to actually feel the book, you need to go to the public library. The actual concept of holding the book rather than reading its contents is more important here. The article discusses in depth the evolution of the book and reading and in a very romantic way. It did provoke a response from the Teleread blog:The New Yorker is as wrong about e-libraries as Martin Luther apparently was about paper books

SNIP
Here’s a challenge for The New Yorker. Can its contributors write up e-libraries without droning on about how we’ll always need paper books? Is every e-book lover an arson-minded Visigoth eager to burn down the great paper collections or rob them of funding? And do we all hate the idea of paper backups—or, for that matter, Main Street bookstores?
END SNIP

Teleread often laments why so many people hate digital books. The New Yorker laments the loss of the feel of the book. The Chicago Tribune laments the loss of the bookshelf (as status?). The Poynter institute also laments the feel of the newspaper "Hold it in your hand. Take it to the john. Just read it.” I also remember reading something when LAMA digitized their journal. They also stated something to the affect that you can take your reading device "to the john" as well. So there is an obvious difference between e-books and print books, the problem is not the content, or how the book is read, but the actual book that is the difference. They want to hold the book and have it on their bookshelf. Replication of that is that last barrier to total adoption.

Briefly, I will discuss the increased use of mobile readers for students. The Georgia Tech library experimented with e-books with their students, from the LITA Blog:
SNIP
"“Young people are open to accessing electronic material on mobile devices.” E-book readers should be like print, but better. E-book readers should offer the same types of flexibility and options that are expected with other mobile devices. They should merge the benefits of digital with that of paper: create something new that allows for taking notes in the margins of a hypertext medium.
END SNIP
So the barrier to e-books for students is extremely low. They are already ready for this format because they are used to digital devices. At the end of the presentation, it even recommends that popular fiction can be retrieved faster using ebooks, that Sony e-readers should be provided for circulation in libraries, and that e-books should be easier to find.

Further, Teleread is starting an initiative to help promote e-books for students.
Their proposal:
This project is a continuation of the six-year Ball State University research on digital reading. Its aim is to discover if the use of Wireless Handheld Devices (WHDs) can increase learning and if they can be introduced effectively into the classroom. If it can be shown that there is value in using WHDs, this project will lay the groundwork for determining how such devices should be used as well as the defining the necessary training for students and teachers.
END SNIP

Lastly, a recent report by the Department of Education stated that technology and media have permeated all households. Therefore, the use of technology to promote literacy is a valid path to take. I discuss more of that report here.

What's it all mean? E-books are on the way in.
1. The producers have already found a way to make reading acceptable on the eyes.
2. The proliferation of mobile devices and mobile screens have made that requirement less stringent. With so many "crackberry" addicts and ipod users, the tiny screen to read is not a problem.
3. The media has found a way to replicate reading habits. You can read it in bed, on the train, and some say even in the tub. A thorough analysis of the sony e-reader can also be found from the Travellin' Librarian Blog.
4. The producers need to find a way to bring the nostalgia to e-books. People like the format of the book because of the nostalgia aspect.
5. The producers need to find a way to create the status of the e-book. How many books on your reader? How many do you own? It won't replicate collection.
6. Digital Rights Management will hinder selection.

The last point affects public libraries the most. As many libraries are providing products like overdrive (downloadable e-books, audiobooks, music, and movies) the selection is rather sparse. This is due to the fact many of the publishing, music, and movie industry does not want to release these items digitally. However, they already produce it to us in a physical format. What really is the difference? This is the biggest hurtle to which there may be no immediate solution, except a change in the laws.

Thursday, October 25, 2007

Children, Families, and Media:A Benchmark

Children, Families, and Media:A Benchmark
This report by the U.S. Department of Education's Office of Innovation and Improvement and conducted by the Michael Cohen Group LLC, under the auspices of a grant to the Ready to Learn Partnership (RTLP) will focus on the use of media to help children learn to read. The purpose of the study was to examine technology acquisition throughout all levels of income. If technology had permeated throughout all of society, regardless of income, then it could be used as a tool for literacy.

From the report:
  • Overall Key Findings
    Several key findings emerge from this research:
    Households at all income levels participate in media ownership. For example, among caregivers with annual household incomes below $25,000, nearly three-quarters subscribe to cable TV, two-thirds have DVD players, over half have mobile phones, more than one-third have computers, and one-quarter have home access to the Internet.

  • Access equals ownership. For most, access to media technology translates
    into ownership of that technology. For instance, while Internet access may be
    found in places outside of the home (work, libraries, etc.), most individuals who access the Internet do so from home.

  • Participation is in the full range of media content and technologies.
    Variation by income differs depending on the technology, however all technologies are represented in at least some households at all income levels.

  • There are substantial differences in the incidence of ownership by
    income level for many media – in particular, more expensive and emerging
    media technologies are less commonly found at lower income levels. For instance, ownership of wireless handheld devices ranges from 8% of those with incomes of less than $25,000 to 50% of those with incomes of greater than $75,000.

  • Other technologies enjoy near universal penetration. The least variation is found for a mature technology: television (which 95% of households earning less than $25,000 a year own, and 100% of those earning more than $75,000 a year own). Cable, radio, and CD-players are also found in most homes at all income levels.

  • Ownership and involvement in media and technology is about both affordability and perceived value(s); not everyone necessarily wants all media. For instance, videogame ownership tops out at 58% of households earning $75,000 a year or more, and there is little income difference in ownership of this technology.

  • In addition to ownership of media technology hardware, most individuals subscribe to additional services that deliver a wide range of media content. Most households with TVs also have cable service; those with computers also have Internet access (dial up or broadband).

  • Once a technology is owned, the ways in which caregivers use the technology are nearly identical at all income levels. Usage rates in computer owning low-income households meet or exceed overall usage rates in such key areas as work and professional tasks (68% compared to 55%) and for study purposes (45% compared to 38%).

  • Additionally, most caregivers engage in basic pre- and early-literacy learning activities with their children on a regular basis. There are some differences in the frequency with which children are read to and encouraged to spend time with books, but caregivers at all income levels are involved in fostering early language and literacy learning.

    Other Key Findings:

    Findings indicate that ownership of some media technologies is nearly universal (e.g., television) with little or no differences by income level. Other technologies are nearly universal at high incomes, but present in different degrees at other income levels (e.g., computers, mobile phones, cable). In contrast, some technologies – such as videogame systems – may not ever approach universality. This suggests that factors beyond income – perhaps limited interest or values – are at play. However, for some newer media technologies – including DVR’s (33%) and wireless handheld devices (14%) – it may be too soon to tell which ownership track will be followed.

    In relation to Computers and Internet:

    Computers are present in a majority of households. Sixty-three percent of caregivers’ households have computers. While levels of computer ownership differ considerably by income, nearly 40% of those earning less than $25,000 own computers.

  • The great majority of computer owners (93%) have Internet access at home, with little variation by income except in type of access (broadband or dial up).

  • Nearly two-thirds (65%) of children using home computers also go online. Not surprisingly, rates of usage are lower among children five or younger (36%) than among six- to eight-year-olds (75%).

  • The specific ways in which computers are used (email, storing photos, household management, work or school related tasks, etc.) varies little by income.

    In relation to videogames

    Videogames
    Videogame systems are not a universally owned technology – at any income level. Indeed, just over half of households with incomes above $75,000 (58%) own videogame systems, compared with 40% of low-income households.

  • This suggests that income and affordability are not the only variables to consider in describing and analyzing media penetration. Videogame systems may appeal to a smaller segment of the population than other media technologies.

    Print Media
    In this era of widespread electronic screen media, the findings show that print media – particularly books – continue to be a significant presence in all households. Independent of income differences, the great majority of caregivers report owning children’s books (96%) as well as adult fiction (87%) and non-fiction (92%). There is little variation in the presence of books in the home by income level.

  • There is variation by income in subscriptions for newspapers and magazines. For example, virtually all households (93%) with incomes over $75,000 subscribe to print media, whereas only 44% of households with incomes of $25,000 or less report subscribing to publications.

    Conclusion
    ...some of these findings suggest that financial barriers to media and technology ownership are being lowered, and that the motivations to use media technologies are increasing, while other findings indicate that there continue to be real income differences in ownership and use, particularly for more expensive and emerging technologies. In fact, both are true. Regardless of how one assesses the current state, it is clear that, given the proliferation and increased affordability of media technologies, the metaphor of the “digital divide” no longer adequately characterizes the complex relationship between income and ownership of media technology. The current state is perhaps best described as a “digital continuum.”

Read the whole report here Children, Families, and Media:A Benchmark and webcast is here:http://www.rtlp.org/

Monday, October 22, 2007

Providing Free Content, Radiohead, the Open Content Alliance, and the near death experience of libraries

Free content is the buzzword in the media. Radiohead announced that its latest album will be online for whatever price you want, even free! The Open Content Alliance has decided to kick Google to the curb and provide their own content online for free without any deal with Google that will restrict content.

Free Music or the Near Death of the Music Industry
The recent announcement by Radiohead that they will be selling their next album online at the price the consumer names is the latest blow to the death of current state of the music industry. Why go through all these middlemen, who take a majority of the profit, for the work the band does? Currently, the music, movie, and publishing industry are undergoing the "near-death experience". A near-death experience can revive an industry so that it is operating the way it should and changes its services to best serve the users.

The move by Radiohead proves that it doesn't need a big behemoth of an industry to create, produce, and market its album. The days of the middleman are numbered. A quote from the Time article,
Radical Remix:

SNIP
In any industry, the most efficient distribution system has a way of prevailing. Sure, new acts without loyal fan bases would be ill served by the Radiohead strategy. But successful bands at midcareer would be wise to take note. Even the most lucrative deals--the ones reserved for repeat, multiplatinum superstars--give artists less than 20% of the sales they generate, and that has to feed multiple band members. Meanwhile, as CD sales decline (in early 2007, they were down 20% from early 2006 in the U.S. alone), the concert business is booming. In July, Prince, long underestimated for his business acumen, decided to turn his most valuable asset--a buzzed-about record--into a loss leader, flooding the U.K. with 3 million free copies of his Planet Earth CD through the Mail on Sunday newspaper. He was ridiculed for going down market, until he announced 21 London concert dates--and sold out every one at prices five times the suggested retail price of a CD. Not surprisingly, Radiohead has an extensive tour planned for 2008.
END SNIP

Could Steven King pull a Radiohead? or the e-book alternative
Some authors may be able to do this, but there is one problem. The book format is not digital. By its very nature, the book is the printed word on paper. Eventually, it will go digital, but it will only take a near death experience for publishers for it to go that way. The book is the perfect format. It can remain in its pre-digital format and not worry about copyright and all the problems with piracy in the music and movie industry. Even when digital becomes very prominent, will the majority of readers will still purchase a printed book? Isn't it ironic that the blog Print is Dead printed a book?

It seems that the e-book is becoming an alternative format to reading like an audiobook. From the Christian Science Monitor article, E-books multiply, but who's reading them?

SNIP
"
as habits change and content inventory nears critical mass (Google, to name one prospective repository, is still wrangling with copyright issues), digital books might finally gain a foothold, observers say – not as a replacement format, but as an alternative delivery system not unlike the audiobook. Both the publishing industry and the reading public appear to be shaking the notion that for the beloved book, digital equals death."
END SNIP

A reaction to this story is available on Teleread here. It speaks to the fact publishers prefer that books stay in print, not so much for their readers, but because books are DRM proof.
SNIP
Take away DRM—really more of a protection for proprietary formats than the intellectual property rights of authors and publishers—and sales of e-books from large publishers will get a nice bump.
END SNIP

Libraries provide access or the near-death of the public library
To add to that, publishers force libraries to have increased digital rights management to check out digital content. Nobody has really figured out a simple cost and access model for the new way of access. Instead of creating a copy for everyone, there is one copy in which everyone can access. Digital Rights Management treats the one copy like many copies. Libraries have to make access even worse to provide the content at all.

More on DRM from Jessmyn at librarian.net:
SNIP
The weird part is that patrons can more easily buy their own content, but to get the “checkoutability” it requires DRM and that puts this into the arena of the heavy hitters vendorwise.
END SNIP

On the YALSA blog, Joseph Wilk laments the fact that Radiohead did not provide a way for public libraries to distribute this album to their patrons. Libraries were traditionally the middleman. Sell it to libraries, and they turn around and provide access. Now this is done through Digital Rights Management. Ironically, Radiohead already provided access and libraries can still distribute them. However, it is not so much in the physical format, but by providing computers with internet access.

Public libraries will continue to house books in print as long as the publishing industry continues to do so. When books become digital completely, what will libraries do? If the content is free and can be accessed with a computer and Internet access, what is the future role of the public library?

Public libraries are undergoing the near-death experience as well. Since 1995 the common theme from non-library users is, why do you need the library when you have the Internet. This has come up for discussion recently on Publib because of that same remark in the popular hit series Heroes.
Quote from Publib, starting the discussion:
SNIP
"... the girl was trying to lie to her parents so that she could go out with a boy. She told them she was going to the library. Her brother said, "haven't you ever heard of the Internet?" She replied that she was doing a paper on how libraries were becoming more and more obsolete for her generation.
END SNIP

The reality is that information wants to be free. Everyone wants free access. The Internet provides that. It will increasingly provide better content online for free. The library role with in relation to content is to provide access through computers with sufficient Internet bandwidth. Content once housed and organized in libraries are freely available online. This will only increase over time. Libraries will increasingly need to shift gears to provide the content, not by owning it or organizing it, but by providing access to it, for free. Watch this video (Information R/Evolution).

Libraries are already striking back by changing their environments mostly due to the Library 2.0 movement. They are also beginning to take back their content to make it freely available online instead of giving it away to Google.

NY Times: Libraries Shun Deals to Place Books on Web
(This article should read, Libraries to provide free content, tells Google to take a hike)
SNIP
"But the resistance from some libraries, like the Boston Public Library and the Smithsonian Institution, suggests that many in the academic and nonprofit world are intent on pursuing a vision of the Web as a global repository of knowledge that is free of business interests or restrictions."

The real irony with the current state of content on the Internet is the fact that everyone who produces content, at some point, wants to be paid for it. Libraries are the biggest purchasers of the written word. The real goal of libraries is to breach the rich/poor gap and to provide access to content. And in a digital age, there is still a staggering amount of people who cannot read, don't have access to computers and the Internet, and have no skills to compete. This is one of the many roles in which libraries currently play, and will continue to play.

Thursday, July 19, 2007

HarperCollins, MySpace to solicit teen writing | Tech news blog - CNET News.com

Finally, the book industry is looking to harness talent in creative ways using social networking. I would bet there is some other organization doing this and maybe doing it better. However, this way these talented writers can sign a book deal. There is a lot of talent out there, even though a lot of writing isn't very good, the good stuff is VERY good.

SNIP

HarperCollins, MySpace to solicit teen writing | Tech news blog - CNET News.com

One way HarperCollins plans to tackle this challenge is to team up with MySpace, according to Naughton. In the fall, the social network plans to build and launch a new "create and share" writing tool in partnership with HarperCollins, Naughton said in an interview at Mashup. Teens and college kids on the site can write prose and then share it with friends on MySpace. People can then vote on the best writing, she said.

END SNIP

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