Mobile Web Audience Already One-Fifth the Size of PC-Based Internet Audience in the U.K.

Telephia and comScore today announced the results of their latest study of mobile vs. PC-based Internet usage. The study reveals that 5.7 million people in the U.K. used a mobile device to access the Web during January 2007 compared to the 30 million people age 15 or older who accessed the Web from a PC ( either a home or a work machine). At 19 percent of the PC-based Internet audience, the U.K. Mobile Web market is slightly more developed on a relative basis than the U.S. Mobile Web market, where 30 million (or 17 percent) of the 176 million U.S. PC Web users accessed the Web from a mobile device during the same month.

The press release below is also available at: http://www.comscore.com/press/release.asp?press=1432